[CASE STUDY] Why do J-Pop idols/artists always wear the same outfit(s) in every live/guesting?

Lately, a lot of i-JAMs kept on complaining all around Twitter about the “lack of fashion/clothing” that JO1 has whenever they do guestings or perform lives on big events. The answer is quite obvious, actually. This is for promotions of their new single and/or album, and promotion periods of these new releases often lasts for […]

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